Lakeshore News

New Website
April 2010

The new Lakeshore Finance website is now live. "This update of our website is long overdue and follows a thorough rebranding exercise designed to more accurately reflect the authenticity of our human centred approach" said Karen Perttula, Director and Founder of Lakeshore Finance.

"We have been working closely with Real Life Lab - a branding and digital communications consultancy - since late last year to clarify and articulate our brand strategy and I am extremely pleased with the result. This rebranding of Lakeshore represents a critically important stage in our evolution as a company. We were not immune to the challenges that accompanied the global financial crisis and unlike many others in our industry we have weathered the storm. This was due to exceptional loyalty from our customers, staff and business partners, which all goes back to the vision and values we have held dear throughout our 12 year history. "

Karen added "These experiences have matured the way we think about our business and coincides very well with our entry into the Queensland market. One of the most important aims of rebranding Lakeshore was to communicate our distinctive value proposition with greater clarity, which combines a very real human centred approach with expertise, personal service and trust. We therefore wanted to redefine, or at least update our identity, but since we have a lengthy history we also didn't want to become unrecogniseable. Real Life Lab have done a fantastic job of moving our brand forward. "

"Everyone in the business is very excited about the dawn of this new era and our new mantra: "Relax... its sorted", which so eloquently sums up our value proposition."